None of this is purely online anymore. The same people who meet in a group chat end up in the same queue outside the same venue, recognising each other by their usernames.
Trying to explain a meme usually kills it, so we will stop there. If you know, you know. If you do not, you will by next week.
From Chat to Queue
Internet culture moves in cycles that are faster than any other scene we cover. A sound can go from obscure upload to everywhere to embarrassing in the time it takes a record to press.